blog.extendr.com

Dave Morin mentioned recently, via twitter that “Business cards don’t scale.” On one hand, if the business card is left as it has been for years, we agree, they don’t scale. Physical cards only go so far. But what about a digital card that could be edited at anytime and be sent to anyone? We think .extendr.com could be the ticket. Do you?

Some tactics we’ve seen totally eliminate the card all together. Others make tons of cards while still others have some form of digital card. We at .extendr.com think there is some blend to be made between the analogue world and the digital.

To our minds, it seems like a clutch idea to have one place where all the other places links are and can be presented easily. It can be your introduction page to all the places you interact. In this way when someone new meets you they are empowered to decide on what level they want to interact with you, something blogs do not typically offer. Gone are the days of hunting people down on a pile of social sites if those people have an .extendr.com page, go there to find where they are. Lets make introductions easier. Consider telling your friends about .extendr.com.

If you’re on twitter tweet about it now

On the http://www.extendr.com homepage digital cards are generated as links to real profiles every time the page is loaded. The hope for this section is that it explains what .extendr.com is in an experiential way and it gives users exposure.

There are currently two criteria for deciding which cards get presented. The first criteria is that when a profile is set up the box “Is it OK to publish a link to your profile?” needs to have been checked. The second criteria is that only pages that have 8 or more links on them are currently eligible for a homepage feature.

Thanks to all of you who have given permision to link to your profiles. We appriciate it.

There is some discussion out there regarding if the business card is dead. Well, it is more than a discussion. A handful of companies are actively working toward that end.

To our minds, the insight the discussion is addressing is that a growing number of us are gaining more and more contact points, more than you can put on a card for example. So in that sense the card is dead. We’re simply pushing on the boundaries of the surface area on a card. Further, the trend is to get mini cards, i.e. MOO.com. Not only that, but we also change our communication habits quite regularly. So, what is the point in having a card at all if after printing it it just changes anyway and there is to much to print?

Well, we have on a number of occasions, had someone give us more than one card. We still want to give something to people when we meet them. Or better, it seems we want to help them remember us. So in that sense the card is not dead.

It seems the card is both dead and alive but to be sure it is changing. Enjoy http://www.thebusinesscardisdead.com and http://www.thebusinesscardisnotdead.com. We made them redirect just for you. No matter which side of the field you land on for this challenge it seems some part of our solution can help you share.